Design is the business world's most under-appreciated superpower. Everyone talks about Culture, Frameworks, and Data. Everyone is beating the AI drum. But what is it that brings People, Process, and Technology together into cohesive action? That's right: Design. There's a reason why Apple is the most valuable company in the world. There's a reason why Airbnb survived the pandemic. In fact, more startups, corporations, communities, and countries would thrive if they led with Design. In this series, we invite Design leaders and senior departmental stakeholders to share stories about how Design is making an impact on their organizations. The more success stories we can showcase, the more we believe C-suite executives will start paying attention. Design has the power to transform how innovation happens, how decisions are made, and who benefits when businesses succeed. Join us on our quest to steer the human experience toward a better future with Design. This podcast is brought to you by Whitespace, a strategic consultancy driving design-led digital transformation for Global 2000 companies, high-growth startups, public institutions, and international organizations.
